The Plan should also integrate traditional offline programs with new media online strategies. Liquidity Analysis net working capital, current ratio, quick ratio Profitability Analysis gross profit margin, operating profit margin, net profit margin Debt Ratios debt to assets, debt to equity Measures of Investment return on investment Vertical financial statement analysis shows relationship of components in a single financial statement Horizontal financial statement analysis percentage analysis of the increases and decreases in the items on comparative financial statement Business Financial History This is a summary of financial information about your company from its start to the present.
How will your products be distributed? Market Analysis This is your chance to look at your competition and the state of the market as a whole.
Include only the supporting documents that will be of immediate interest to the person examining your plan. It shows cash inflow and outflow over a period of time and is used for internal planning.
Overview and Goals of Your Marketing Strategy Market Analysis Target Market identify with demographics, psychographics, and niche market specifics Competition describe major competitors assessing their strengths and weaknesses.
Will you compete on price? Balance Sheet Shows the condition of the business as of a fixed date. It forces the aspiring entrepreneur to make a harsh and realistic analysis of his dream business. What is the business model?
Sales Strategies How will you raise money with your business and make profits a reality? A business plan is made up of a narrative section that includes a description of the products or services, short- and long-range objectives, discussion of the industry, business model, competition, marketing strategies, management team and capital required.
Since lenders and investors are holding their purse strings tight these days, an inadequate business plan could keep you from getting the financing you need. Project future needs for adding employees.
This section should include a "summary description of your business" statement followed by information on the "administrative" end of your company.
Marketing and Sales Management Describe the marketing strategy and how you intend to drive sales. Without the right combination of message and means of delivering the message, even truly superior products have trouble gaining traction in the marketplace.
Month and year your plan was prepared. Entrepreneurs just starting out may find putting their thoughts, goals and in some cases dreams to paper an intimidating process.
If you have completed the rest of the financial section, you should have all of the information you need to transfer to this document. What are their ages? A business plan is a requirement if you are planning to seek financing.
Legal Structure Describe your legal structure and why it is advantageous for your company. The management discussion has to go well beyond just a rehash of resume-type information.
Organization and Management Use this section of your business plan to show off your team superstars. Cover Sheet Serves as the title page of your business plan Name, address, and phone number of the company.
This document not only helps owners see where the business is headed, it is also required by most lenders and potential investors.A business plan is made up of a narrative section that includes a description of the products or services, short- and long-range objectives, discussion of the industry, business model, competition.
Feb 21, · As with most things in the business world, the size and scope of your business plan depend on your specific goals. If you’re drafting it for investors, you should make the plan more detailed. May 14, · The Different Types of Business Plans.
by: The standard business plan.
As your business grows, you can flesh sections out and add details. When the startup plan will be read by outsiders, it’s common courtesy to add an executive summary, a company overview, management team, and descriptions of market, marketing plan, and product plan 4/5(41).
This section of the business plan is the quantitative interpretation of everything you stated in the organizational and marketing plans. Do not do this part of your plan until you have finished those two sections. This is the second in a four-part series by Hal Shelton, SCORE small business mentor and author of The Secrets to Writing a Successful Business mint-body.com month, we looked at “Why You Need a Business Plan (and the Best Style for You).” This month, we reveal four must-have sections of every business plan.
Elements of a Business Plan There are seven major sections of a business plan, and each one is a complex document. Read this selection from our business plan tutorial to fully understand these components.Download